The “Speedway”: California Speedway re-named Auto Club Speedway of Southern California
Feb 22, 2008 Motor Sport
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California’s Largest Sporting Venue Re-Named Auto Club Speedway of Southern California ~
International Speedway Corporation, a promoter of motorsports activities, today announced a 10-year, multi-million dollar partnership with the Automobile Club of SouthernCalifornia (”Auto Club”), the nation’s largest member of the AAA federation, to re-name California Speedway as Auto Club Speedway of Southern California (the “Speedway”).
According to the International Speedway Corporation, the partnership will place a premium on enhancing the fan experience at the Auto Club Speedway, with special initiatives aimed at Auto Club members. Plus “a series of improvements that will make the racetrack more comfortable, accessible and enjoyable”. Detailed plans are still being developed, the company said.
International Speedway Corporation - News Release
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